The Economics of Product Design
Syllabus

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1 Overview
2 The Industrial Customer
    Reading: "Surplus Value in Propulsion System Design"
3 Decision Analysis and Optimization
    Readings: "Decision Theory," "Design Optimization"
4 Time Value of Money
    Reading: "Interest and Discounting"
5 The Government Customer
    Reading: "Joint Strike Fighter:  Optimal Design through Contract Incentives"
6 Project Work - Phase I - Price Model
7 Theories of Manufacturing Cost
    Reading: "Cost Comparison of Alternate Designs: An Information Based Method"
8 Modeling Technology Barriers with Cost
9 Volume Effects on Cost
10 Project Work - Phase II - Cost Model
11 Markets: Competition, Inefficiencies, Entry Barriers
    Reading: "The Competitive Market"
12 Market Role-Playing Game
13 Design Team Coordination
    Reading: "A System for Values, Leadership and Coordination in Product Design"
14 Project Work - Phase III - Design Model
15 Rapid Product Development
    Readings: "The Role of Speed in Product Development"
16 Communication, Complexity and Schedule
    Reading: "Complexity and Project Scheduling"
17 Managing Technical Risk
    Reading: "Design Margins and Technical Risk"
18 Development Cost
19 Contracting for Design and Production
20 Constructing a Research and Development Portfolio
    Reading: "Evaluating R&D Programs with Surplus Value"
21 Review and Summary


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